How To Own More Of The Web

Whenever you establish an online presence, you must put every effort into ensuring that your prospects and clients can find you. The most impressive website will be worthless if it doesn’t attract the right kind of visitor, after all. There are many ways to attract traffic to your site and social bookmarking has become one of the most favoured. In short, this cutting-edge form of marketing allows you to harness the power of leveraging and "social proof" to build awareness and showcase your content.

To undertake a social bookmarking campaign, you need to understand that the power behind this concept is based on third-party endorsement. Social bookmarking is fundamentally a way of organising links and references to particular items of content within an easily accessible database. There are a large number of websites (such as Digg and Stumbleupon) devoted to this task and members interact, share and recommend the content that they're most interested in.

The best way to approach this is to engage others to bookmark your content on your behalf. When a bookmark is established, it automatically creates a back-link to your site from one of these authority sites. This is great for building search engine ranking status, as additional credibility is given to this link as it is established by a third-party. You never know, if your content is really interesting and "strikes a nerve," it may be shared and distributed by many members, in a process known as "going viral."

Social bookmarking is highly recommended for Internet marketing campaigns. The search engines love this kind of link and will index quickly, making this a great tool in your SEO endeavours. Want to find out more? Our new offer for Friday’s Fortnightly is: 10 Social Bookmarks, for the price of just 7...

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